Culture in political marketing

I like to talk about cultural comparison of two countries: Mexico and Spain, putting Spain in the first place, it is important to know that in recent years there has been a qualitative leap in terms of political marketing is concerned although many politicians who still do not know in depth the benefits of hiring an expert or professional in it. In Spain Spanish Association was founded that brings together the industry's best, this shows that Spain has an important moral in each of the individuals, and they teach us perseverance to carry out a better role for themselves within the marketing political. Talking about morality in Mexico referring to political marketing know that is not good, as there is in every human being there own interests and there is concern for the country, for example: loss of interest of the electorate, lack of credibility in the parties and Attraction by the candidate rather than the political party. I think we need to take as a reference as is the culture of other countries in this area because the country will continue to suffer if we do not make a change in our culture in general.